AI Support Agent Deflected 78% of Tickets, Saving $18K/Month
DTC Fashion Brand · 50 employees, $12M ARR
The Problem
2,000+ weekly tickets. A support team that couldn't keep up.
A fast-growing direct-to-consumer fashion brand had scaled from $2M to $12M ARR in 18 months. Their support team hadn't kept pace. They were handling 2,000+ weekly support tickets across email, chat, and social — 80% of which were repetitive questions about shipping, returns, and sizing. Response times had hit 48 hours. Customer satisfaction was falling. Hiring more agents would cost $180K+ annually and still not fix the structural problem.
The Solution
A custom support agent trained on their entire product ecosystem.
We built a context-aware AI support agent trained on their product catalog, shipping policies, return procedures, and 50,000 historical support conversations. The agent was integrated directly into Zendesk with smart escalation logic — it resolves tier-1 queries autonomously and hands off complex situations to human agents with full context, so no customer has to repeat themselves.
“Our support team went from drowning to thriving. They now focus on complex, high-empathy situations — the AI handles everything routine. We wish we'd done this 18 months ago.”
Head of Operations, DTC Fashion Brand